EXTRACTS from the Book

On WHY Women Entrepreneurship? 
"Women entrepreneurship matters simply because of a significant correlation among the following important facts. First, it has been shown that some leadership behaviors enhance corporate performance. Second, leadership behaviors, which have proven to reinforce an organization’s improved performance, have been found to be in short supply. Incidentally, women apply these leadership behaviors more often than men in management teams.
..........................The above flow brings out a case to study women entrepreneurship more scientifically and provide focused ecosystem to empower more women into taking up entrepreneurship as their career."
On Need for Better Start-Up Ecosystem
"All of this has been possible in a country of about 7 million people, only 60 years old, with virtually no natural resources, surrounded by enemies and in a constant state of war. Israel has attracted over twice as much venture capital investment as the US, 30 times more than Europe, 80 times more than India, and 350 times more than China."
".........authors Dan Senor and Saul Singer, have explained the critical factors that have led to this phenomenal success. The authors argue that it is not just a country, but a comprehensive state of mind. The countrymen choose the chutzpah. [Chutzpah is the quality of audacity, for good or bad. In Yiddish, chutzpah has developed ambivalent and even positive connotations. Chutzpah can be used to express admiration for non-conformist but gutsy audacity]."
On MOMpreneurship - an important concept and an outlook for women
"Mompreneurs are those women who may not have otherwise decided to be an entrepreneur, but have come across the frustration of not finding a product or a service that is just right for her baby/kid or that can attend to any specific need of mother-child setup. The focus here is on the source of motivation - motherhood plays an important part in identifying an opportunity while traversing through the stages of motherhood itself. The motivation does not stem out like the way it does in case of the typical entrepreneurship for that matter."

Sectors with Potential Entrepreneurial Opportunity Gaps
The book presents snippets on following industry sectors followed by an entrepreneurial example in the form of an interview:

  • The Household Sector in India
  • Niche Segments in Outsourcing
  • Web 3.0 & Online Collaboration in Verticals
  • The Start-Up Revolution
  • Education Sectors
  • Environment Challenges
  • Mompreneurship