Saturday, December 25, 2010

Believe in Yourself - An Inspirational Story

"The important thing is not being afraid to take a chance. Remember, the greatest failure is to not try. Once you find something you love to do, be the best at doing it. - Debbi Fields, founder of Mrs. Fields Cookies.

She is one of the few innovators and entrepreneurs to see their name become a product brand symbol of quality that is known and revered worldwide. Debbi Fields built her company from scratch with a 'never-before-tried' business concept in 1977 - the concept of selling cookies. When Debbi started, she was a housewife in her twenties with no prior business experience. Her passion led her to be one of the most successful business women of America. Debbi Fields led her company into the computer age, streamlining operations and production schedules with a state-of-the-art computer system. Her program to upgrade business operations is even used as a model for business efficiency at Harvard Business School.

Read about other women entrepreneurs who started their entrepreneurial journeys, in my book - Women Entrepreneurs.

Tuesday, December 21, 2010

Why be an Entrepreneur?

Most people think that having a regular job with regular salary income is the best thing in the whole world. But little do they realize that though there may seem to be a sense of security in doing a job. It can be risky as well, especially in today's fast changing world. Most of the employees are taken by surprise when the plug is pulled off and they suddenly find themselves “laid-off” due to some strategic business move. Usually the lay-offs become more probable at middle management levels.

Instead of this, you can carefully plan out your entrepreneurial step. I would not suggest going the entrepreneurial way straight out of college, unless there is a very good “mentor” set-up for such entrepreneurs. It is good to garner some work experience before taking the plunge.

But this leaves a gaping question as to how to ideate? How to choose the industry and define a business model? My book ‘WOMEN ENTREPRENEURS: How to SPOT an Opportunity Gap And be an ENTREPRENEUR’ highlights this key issue for starting your entrepreneurial journey.
Log on soon to know where to pick up your copy.

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