Mompreneurship

As the name suggests, ‘Mompreneurship’ is an off-shoot of entrepreneurship fostered and motivated by Motherhood. Many baby products have been the result of Mompreneurship. This was more of the needs created and/or perceived when moms were either not satisfied with some products or were not able to find that ‘perfect’ stuff for their kids. Such women as entrepreneurs can be said to have a high ‘Entrepreneurial Quotient’. They could map problems with the opportunities, and this, according to me, is a significant measure of the Entrepreneurial Quotient.

Whereas the West is inundated with the stories of Mompreneurs, it is akin to searching a pin in the hay-stack when it comes to India. Apart from promoting Women Entrepreneurship on the whole, it will be important to show way to the Mompreneurship also. It will be an added equity in the entire gamut of investment for the economic growth.

My book explains what Mompreneurship is and narrates three such interesting stories which are truly inspiring. Book your copy today.

Women Entrepreneurship: An Inclusive and Strategic Economic Force

There is a deluge of advice and tips on Entrepreneurship around the world. As Guy Kawasaki [MD, Garage Technology Ventures] said, “A practical problem that entrepreneurs face is too much advice.”* But seldom will you find exclusive discussions on promoting Women Entrepreneurship, when the strategic gurus worldwide understand the growing importance of women in the changing landscape of the world markets. It has been recognized that Women Entrepreneurship is an untapped resource for economic growth whose potential needs to be utilized optimally. This has two-pronged aspects to it – one, the leadership skills and talents of women as labour force is an underutilized resource and second, the role of entrepreneurship itself as a means for robust economic growth.

One of the reasons for relatively lesser attention towards promoting Women Entrepreneurship has been the choice of the industry or the sector that the women make in undertaking an entrepreneurial venture. It is generally perceived as ‘less-important’ a field for economic growth when compared to the mainstream technology and manufacturing ventures per se.

This is one of the reasons that is reflected in my book WOMEN ENTREPRENEURS. It talks about many women entrepreneurs who have ventured into areas that are not highly represented in the business arena. The book also highlights the key reasons on growing importance of Women as Entrepreneurs in the future. My objective is to promote Women Entrepreneurship and my book is the first step towards it. Book your copy today. Your contribution will make the difference.

Bolstering Women Entrepreneurship is for promoting inclusive Entrepreneurship and hence a comprehensive economic growth.

* From Corporate Dossier, The Economic Times, 31st December 2010